[CQC7004] : STRATEGIC MARKETING
GROUP 2
Assignment 1: Article Review
The Impact of Service Characteristics on the Switching Costs – Customer Loyalty Link
Prepared by :
Erni Heryanti Marni (S2140705)
Fadhli Shazlan Abdul Rahman (S2021368)
Gunasegarran Magadevan (17043640)
Mohd Fairuz Abdul Razak. (S2022716)
Sin Yin Siew (S2136000)
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