📕 Advertising Management Book series 📕

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📕 Production and Operation Management Book Series 📕

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✅ How to Purchase Advertising Management Book PDF ✅

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00:00 Intro
00:50 How advertising works
01:07 Perception
03:12 Emotional/Affective
04:20 Cognition
05:38 Association
07:14 Persuasion
09:32 Behavior

Model of Effective Advertising or How Advertising Works

1.) Perception 
2.) Emotional/Affective
3.) Cognition
4.) Association
5.) Persuasion
6.) Behavior

1.) Perception

It is defined as the process through which the information from the outside environment is received, organized, and interpreted to make it meaningful. Consumers have different perceptions regarding one product they pay attention to the products they like. Advertisers have to attain their attention by creating a creative message.

2.) Emotional/Affective

This phase is all about creating wants, desires, and liking. If you know your customer well, about their wants and linking, it is a great advantage for the company. The company's task is to take a step further to generate a strong emotional connection of your product or service with the customer.

3.) Cognition

How consumers respond to information, learn, and understand something. It is used by the customer who wants to learn everything about a product before they buy it. A cognitive stage explains to the customer that how a product works and what it can do for them.

4.) Association

The process of implants an idea in a consumer’s mind. It helps to create a connection between a brand and characteristics that express the brand’s image, identity, loyalty, and personality. The brand stands for a certain quality. A bond or relationship is created based on these qualities.

5.) Persuasion
6.) Behavior

Rest will be covered in video. . . . .

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