We’re all aware that new car buyers are less willing to interact with sellers at dealerships (McKinsey & Co), yet still preferring to "close a deal with a real person" (Bain & Company). How brands navigate this, and other challenges of online car sales, is a key focus for us here at ZeroLight.

In this session, we demonstrate how the ZeroLight Concierge™ solution allows you to create shared configurator sessions with your customers, to guide them through the reservation of a new car.

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