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These days, everyone’s a critic. Literally. Nothing can escape the five star rating system. From your favorite bath bomb on Amazon to your favorite muffler shop down the street, reviews are a necessary part of doing business in the 21st century. And Google Reviews are the most widely used reviewing platform on the internet with 59% of consumers using them.

Needless to say, that’s a lot of people. But simply having Google Reviews enabled for your business does not ensure that they’ll be helpful. They’re an amazing tool for interacting with your customers, but you have to know how to use them.

For instance, what do you do if your business receives a negative review? Do you pack up shop and call it quits? Do you start an all out flame war with a stranger online? The answer to both questions is “probably not.”

Additionally, how do we reward consumers for leaving good reviews? And what’s the best way to improve with an unsatisfactory customer experience? These answers are essential to running a business online. So, join us as we delve deep into the weeds on Google Reviews Dos and Don’ts!

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