Avoid being a “basic” and forgettable white label ecommerce seller and Amazon seller. Learn how to drive brand loyalty and product awareness with visual and structural packaging design using these 7 steps to avoid “basic” white label packaging.

We have all ordered something on Amazon or a random Shopify brand and been disappointed by the careless packaging and cheap product. Not only does neglecting your packaging design hurt your short term sales but it will hurt the long term equity you could have built in your customers. Do better with your packaging and you’ll find better sales today and better brand equity tomorrow.

Chapters
0:00 How to measure the success of your packaging
4:18 Mistake 1 - “Me Too” Products
10:41 Mistake 2 - Picking a Brand That Looks Stylish To You
12:14 Mistake 3 - Labels Have No Color Strategy
14:30 Mistake 4 - Packaging Artwork Is Designed Without Consideration of Where It Will Be Sold
17:45 Mistake 5 - Too Many Callouts
19:22 Mistake 6 - Use Identical Structural Packaging From The Co-Packer
26:10 Mistake 7 - Bad Product Photos
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MORE ABOUT START TO SOLD
Whether it’s packaging, product development, brand design, marketing, manufacturing, distribution, or operations and logistics, you’ll get the in-depth, relevant and actionable advice and resources you need, here at the Start to Sold Blog.
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MORE ABOUT EMILY PAGE
Emily is CEO of Pearl Resourcing and has managed and launched multiple 7-figure brands in Costco, Williams-Sonoma, Kroger, and Amazon. She’s bringing you the expertise, resources, and mentors you need so that you can develop products and make them sell.
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