As a Gamification Pioneer, Author, and International Keynote Speaker, Yu-Kai Chou explains the reason why so many products are function-focused (as opposed to human-focused) and fail to become an engaging experience. Chou explains the 8 Core Drives that are behind our behaviors to create an engaging user journey all the way into the Endgame.

Chou started his work in the gamification industry in 2003. In 2015, he was rated #1 among "Gamification Gurus Power 100" by RISE, and was also awarded "Gamification Guru of the Year Award" for both 2014 and 2015 by the World Gamification Congress based in Europe. Yu-kai is the Author of the acclaimed book Actionable Gamification - Beyond Points, Badges, and Leaderboards. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as eBay, Huawei, Fidelity, Verizon, HP, Cisco, and Wells Fargo. His work has been featured in Forbes, The Wall Street Journal, PBS, and more.

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