In my humble bumble opinion LOL Surprise OMG dolls are the best playline high fashion dolls on the market for kids/collectors presently. In this video I open Series 2 LOL OMG doll Miss Independant and LOL OMG Lights Dazzle. Miss Independant has stolen second place from Alt Grrrl in my favourite list for series 2. Dazzle stands as my third favourite in the Lights series.
Pink, light and dark blue in stars and stripes for Miss Independant and Neon Lights for Dazzle.
As a doll collector I can't fault this line, even at its higher price tag of NZ$50 they just have everything and a bit more that you would want and expect from a higher end playline doll. A non-articulated Barbie doll with a few animal accessories sits at around NZ$40 new so for $10 more you can pick up a doll with a lot more fashion accessories, gorgeous packaging, fantastic clothing and articulation. Honestly I don't know why Barbie isn't answer this call to step it up. Bring back My Scene and start some competition Mattel!? I can't help but think that Mattel maintaining Barbies 'good girl' vibes is hurting their potential income off dolls. Barbie stepped up in the 1980s and early 90s to take on new fashions and ideas, why her only answer to 2000s is very mum-safe-choice fashionistas is beyond me. The dolls might offer variety but they don't offer the extras a collector is truly hoping for - a funky poseable doll with a little bit of edge that kids crave nowdays. The reason LOL Surpise excells is it saw what Bratz did, a little bit of spice that kids want to be cool (and mums buy them because kids want them).
I'm not hating on Barbie at all, I love her but do feel she is being overshadowed by companies willing to push the bar into the future and allow girls to be confident and adventurous in themselves and their fashion.
I have always loved toys. During my teens I gave away a large collection of 1980s toys and have always regretted it. I've been collecting them back, and then some, ever since.
Instagram: toyzdollzfunz
Adult doll collector and toy wacko,
Mum Lisa.
