In the January 2019 Manufacturing Marketo User Group, Elliot Lowe, Head of Marketing Operations, RingLead shares his 10 steps to improving your Marketo database quality without little to no need of additional expense or software.

Speakers:
Michael Tucker - [ Ссылка ]
Marketo Champion and Founder
Conversion Store - [ Ссылка ]

Elliott Lowe - [ Ссылка ]
Head of Marketing Operations, RingLead - [ Ссылка ]

Chapters
00:00 Intro
01:53 Agenda
02:57 Group Values
04:55 Roll Call
10:02 Upcoming News & Events
15:19 Feature Presentation: 10 Ways to Improve your Database Quality
19:03 1. No Email Address
22:42 2. Invalid Email Address
25:29 3. Negative Email Verification
29:41 4. No Longer at Company
34:33 5. Unsubscribed
36:35 6. Multiple Spam Bounces
42:37 7. Old, Unengaged
43:54 8. Behavioral Score less than 0
45:36 9. No Web Page Visits
47:01 10. Merge Duplicates
50:58 New Steps: Comprehensive Audit
53:00 Questions
58:24 Wrap-up

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