Gen Furukawa is the Co-founder of Prehook, a company that helps Shopify merchants create a unique personalized shopping experience for every customer using interactive quizzes to make product recommendations.

Gen has been in digital marketing and ecommerce for over 10 years. He founded Retainable and was the VP of Marketing at Jungle Scout. He also hosts the Cart Overflow podcast, which discusses what ecommerce revenue growth means for the best brands, agencies, and tech platforms.

Here’s a glimpse of what you’ll learn:

[0:00] Intro
[02:20-04:34] The benefits of zero party data versus first, second, or third party data and how it can help you create tailored marketing campaigns to supercharge your business
[5:51-06:32] How using interactive survey quizzes helps automate and personalize the customer journey to ensure a better customer experience
[8:41-9:26] The best way to use a quiz funnel to learn more about your target audience
[11:26- 11:43] Using quiz funnels effectively to increase conversion rates
[13:33-15:03] How to use dynamic personalization to maximize your marketing campaign strategy
[16:55-18:47] The easy way to reduce customer acquisition costs

In this episode…

How can you supercharge your marketing efforts in a way that's fun and engaging for your customers? Is there an effective method to acquire new customers with lower acquisition costs?

Gen Furukawa knows that consumers want an experience, not a sales pitch, and he knows how to get it done. There’s an innovative way to capture the needs of your target audience so you can make your marketing campaigns more targeted while creating a captivating shopping experience for the buyer. Through the use of quizzes, you can gather zero party data to increase customer satisfaction and boost sales. Using this method gives you an advantage over your competitors by creating personalized recommendations and generating more leads, giving your conversion rate a significant boost.

In this episode of the eCommerce Profits Podcast, Joshua Chin interviews Gen Furukawa, Co-founder of Prehook, on creating compelling buyer experiences that also drive revenue. They talk about dynamic personalization strategies and how to use that information to enhance the user experience and build trust. Gen explains how his recommendations lower new customer acquisition costs and increase your customers' lifetime value, and how his methods create a better customer experience that drives sales.

Sponsor for this episode...
This episode is brought to you by Chronos Agency.
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