In today's episode, I speak with Ben Thompson. Ben is Chief Storytelling Officer at 9 Degrees West, a strategic consultancy specialising in brand and marketing strategy for theme parks, visitor attractions, and brand homes. An IAAPA speaker, Ben has previously worked at Mars, the Walt Disney Company, and Merlin Entertainments.
We discuss the future of the experience economy and how organisations may need to adapt in a post-COVID world.
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The above article was written in collaboration by Ben Thompson, Carolien Nederlof, Klaus Hoven, Luca Liboa, and Raymond Oude Groen. Since recording the podcast, Ben has joined Storyland Studios as their Chief Strategy Officer.
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