Who gives a XXXX about tradition? Queensland's iconic beer faces challenge from insurgent rival. A classic Australian beer brand is under pressure from a rival as a 'war' breaks out in Queensland.

Iconic brand XXXX has long been the most popular beer in Queensland, but it is now facing pressure from Great Northern.

Figures show one in every four beers consumed in Queensland is a XXXX or one of its related brands, the Courier Mail reported.

Great Northern experienced strong sales over

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