Equinox, renowned for its luxury wellness brand and premium pricing, unveils its latest offering: Optimize by Equinox, a personalized longevity program costing $40,000 annually. The program, developed in collaboration with Function Health and renowned physician Dr. Mark Hyman, offers in-depth assessments and guidance to members. Julia Klim, Equinox's VP of strategic partnerships, emphasizes the brand's commitment to anticipating consumer needs and delivering cutting-edge programs. Optimize by Equinox reflects the future of personalized coaching and performance in the wellness industry.
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