Each year in October, Adelaide holds the Adelaide Fashion Festival, a 5-day event full of celebrations for local fashion and design, and for the first time, Vogue Australia supported the inaugural 2-day ‘Vogue Festival’ held in Rundle Mall.
Rundle Mall acquired us to create a digital strategy to create awareness regarding the events and competitions surrounding the Festival, and the conception of a vending machine with very specific steps. This was a custom development which entailed quite a bit of back-end development.
On top of this, our team were required to cover the event and manage both the Instagram and Facebook pages content for the launch of the Festival.
