HARD STOP is a multi-platform podcast about successful people with a personal brand or a successful business. Listeners come to adopt their role models and solve problems in different areas of life.
The topics for conversations are varied, but their key goal is to get to the bottom of the truth. Turn strategies into a list of steps. “I have nothing more to add,” the guest is embarrassed. But we know that there is something!
Our task:
Create a brand identity that reflects the spirit of the podcast, then create a multi-landing, focusing on subscriptions and selling merchandise.
Idea and its essence:
The podcast's purpose is to study the guest, find connections in their life, find the truth and understanding that made them who they are now. Therefore, we decided to present our identity heroes as two optimistic detectives who explore a guest's life.
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Hard Stop | Brand Identity & Web Showreel
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