Jonathan Yaffe is the Co-Founder & CEO of AnyRoad, the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns. AnyRoad helps companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing. Companies like Anheuser-Busch, Honda, Michaels, and Tabasco all count on AnyRoad to measure the impact of their experiential marketing. AnyRoad’s software integrates into CRM, loyalty, ERP, and POS systems to complete the loop, building the model of exactly how these experiences build loyalty, increase brand perception, and increase revenue.
In this episode we discuss the power of real-life engagement, experiential marketing at Red Bull, the importance of having customer data and what to do with it, ERM platforms, the common marketing mistake inexperienced brands make, how all of the biggest brands are preparing for the new economy, and the future of retail.
Connect w/ Jonathan Yaffe:
Website: [ Ссылка ]
Email: Jonathan@anyroad.com
Jonathan's LinkedIn: [ Ссылка ]
AnyRoad's LinkedIn: [ Ссылка ]
Jonathan's Twitter: [ Ссылка ]
AnyRoad's Twitter: [ Ссылка ]
Connect w/ Eric Elliott:
Website: [ Ссылка ]
Facebook: [ Ссылка ]
LinkedIn: [ Ссылка ]
Instagram: [ Ссылка ]
Twitter: [ Ссылка ]
Tiktok: [ Ссылка ]
Podcast: [ Ссылка ]
Text: 843-279-5843
Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US.
Eric is also the host of The AdCast, a premiere marketing podcast. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world.
Brought to you by VIP Marketing.
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
Visit www.vipmarketing.com to learn more.
Call: 843-760-0707
Message: [ Ссылка ]
#experientialmarketing #marketingpodcast #adcast
