Business metrics evaluate the success of any particular activity. These business metrics are also known as key performance indicators or KPIs. There are hundreds of different KPIs, but in this video, we are going to discuss some important SaaS KPIs.

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Content
00:00 - Introduction
01:16 - Conversion Rate
02:39 - Monthly Recurring Revenue (MRR)
03:50 - Annual Recurring Revenue (ARR)
05:10 - Customer lifetime value (CLV or LTV)
05:50 - Attrition or Churn rate
07:20 - Customer Acquisition Cost (CAC)
07:57 - Ratio CLV : CAC

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