In this episode of Startup Equity Matters, Jason Atkins and Kate O'Keefe, co-founder of Heatseeker AI talk about the importance of testing and learning in real-time with real-life people to launch their go-to-markets faster and to retain more equity in your startup.

Here are some takeaways:

Kate was reiterative about testing and learning the market before making major decisions. By conducting experiments early on, founders can identify the most effective strategies to reach their target audience and use this data to raise the right amount of capital.

Listen to the full episode to dive deeper into these insights and learn more about how Heatseeker AI is helping founders launch their go-to-markets faster through data-driven experimentation.

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