Sainsbury’s has kicked off the 2024 Christmas ad season with a magical collaboration featuring Roald Dahl’s beloved BFG! 🌟 In this ad, the BFG and Sainsbury’s colleague Sophie go on a festive food adventure, adding a whimsical touch to the season. Narrated by Stephen Fry, this ad combines classic holiday nostalgia with a fun twist.

In this short, I’m rating the ad on Xmas Magic, Originality, and Humour. What do you think—did Sainsbury’s hit the mark? 🎄✨

Will it become a Christmas classic? #christmasad #christmas2024 #tvads #xmas #sainsburys

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