Keynote: "Experiential Tourism: how to shift from more to better tourism"
Keynote Speaker: Dolores Semeraro
for
Arctic Europe Tourism Cluster 2024 Summit
Levi, Lapland - Finland
Abstract:
The Keynote explores the pivotal shift of today’s travelers towards valuing "better" experiences rather than ‘ticking the box’ and how operators can develop matching strategies to foster year-round business opportunities while prioritizing sustainability in all its facets.
Client's feedback:
"Dolores Semeraro delivered an impressive presentation at the Arctic Europe Tourism Cluster event which was both insightful and engaging. She showed her deep expertise in sustainable tourism, and her speech was well-targeted to the audience. The feedback from our attendees was also really positive, with many highlighting Dolores' speech as one of the key highlights of the event."
Project team – Arctic Europe Tourism Cluster
About the Event:
Arctic Europe Tourism Cluster (AETC)-project is the next and stronger step of the cross-border cooperation in Arctic Europe. AETC is a part of the Visit Arctic Europe co-operation. Visit Arctic Europe includes the destinations Finnish Lapland, Swedish Lapland and Northern Norway.
About Dolores Semeraro:
Dolores Semeraro is an internationally recognized tourism keynote speaker and trainer who has inspired thousands of people in the tourism industry to build a stronger, more sustainable, and more resilient future of travel.
In her keynotes, Dolores shares with her audience how to develop sustainable marketing thinking through her action-oriented thought process, which observes the interconnectivity of the stages in the travel product life cycle.
By applying this process, operators in the tourism, travel, and hospitality sectors can visibly enhance the longevity of their marketing strategies, effectively rendering them more sustainable in the long term for the well-being of all stakeholders involved.
Dolores is a passionate advocate for responsible travel, sustainability, and innovation. With her signature Mediterranean warmth and straightforwardness, she encourages audiences to challenge their “Business As Usual” status and strive for the improvement of the tourism industry and the well-being of all stakeholders.
Through her decades-long experience in the industry, she has motivated hoteliers and tourism professionals to take action, enhance their communication, and create a purposeful and innovative tourism ecosystem.
She also advocates for slow travel, exemplified by her extensive travels with her husband and beloved dog in their campervan. When not chronicling her vanlife adventures in her travel journals, Dolores is based in the beautiful southern region of Puglia, Italy.
www.doloressemeraro.com
@DoloresSemeraro
