Bass Pro Shops Super Bowl Ad Underscores Affordability of World’s Best-Selling TRACKER Boats

North America’s leading outdoor retail and conservation company promotes making happy memories in the World’s Best-Selling Boats

Bass Pro Shops, voted America’s Most Trusted Retailer for Outdoor Gear, headquartered in Springfield, Mo., is returning to the Super Bowl for the third time in the last four seasons.

Bass Pro Shops’ ad celebrates commitment to connecting people to the great outdoors through TRACKER Boats. TRACKER, the world’s best-selling boats, are built with pride by Bass Pro Shops’ team of highly skilled craftsmen and women in the Missouri Ozarks. They are sold factory direct (and through select dealers worldwide) at remarkably low prices.

The ad spotlights the unmatched values the company was founded on and has stayed true to for the last 50-plus years.

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Bass Pro Shops was founded in 1972 by avid young angler Johnny Morris on eight square feet of space in the back of his father's liquor store in Springfield, Missouri. Today, the leading national retailer of outdoor gear and apparel has 200 retail and marine center locations across North America.

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