In the latest episode of Startup Table with AJ, Archana Jahagirdar, founder and managing partner at Rukam Capital, delves into the challenges faced by founders from startups in the beauty and personal care sector. This excerpt from Episode 8 highlights her exploration of how these entrepreneurs strive to educate their consumers about tailored solutions for their specific needs and the unique attributes of their products.

Ananya Kapur, co-founder of @typebeautyinc , shares with Archana and the assembled guests that she and her team are harnessing social media as a primary tool for educating consumers about optimal product fits. She emphasizes the importance of maintaining a vigilant social media presence and curating content on skincare topics that resonate with their audience.

Reshbha Munjal from Korinmi steers the conversation toward valuable consumer insights derived from interactions with clients at her clinic. She expresses her appreciation for the opportunity she has to engage directly with customers, noting that it is crucial to communicate that specific skin concerns necessitate tailored solutions. This realization has been an essential part of her journey in educating consumers.

Riddhim Bhhari from Viah Beauty concurs that social media serves as a vital platform for disseminating information to consumers. He elaborates on his ongoing interactions with customers to identify their pain points and challenges. Riddhim’s brand utilizes various marketing channels, including websites, WhatsApp, and email marketing, to provide the information necessary for his customers to make informed purchasing decisions.

Sagar Raj from @WildOakNaturals recounts that even prior to establishing a dedicated design team, his co-founder envisioned creating a content team to share pertinent information with prospective consumers. He notes that through customized brand apps, his team seeks to understand the entire purchasing journey of their customers. Sagar concludes by asserting that technology plays a pivotal role in educating consumers, underscoring their reliance on it for this purpose.

The complete episode is out now. Click on the link provided below to watch Episode 8 of Startup Table with AJ today!

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#Entrepreneurship #StartupStories #WomenInBusiness #BuildingBrands #Resilience #StartupEcosystem #startup #entrepreneur #entrepreneurship #business #fundraising #startuptablewithaj #archanajahagirdar #beauty #personalcare #skincare #cosmetics #koreanskin #glassskin

Other links:

www.rukamcapital.com
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Archana Jahagirdar
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