The population of Phoenix is about to explode in February. The Super Bowl Experience presented by Lowe’s will be at the Phoenix Convention Center for a week. Nicki Ewell is the NFL Senior Director of Events. She’s in Phoenix working out logistics for the fan experience, which opens on February 4.
“This is really the event that we open the weekend prior to the Super Bowl, so the locals can come down before all the tourists submerge on the city,” said Ewell.
The event goes dark for a few days, then reopens Thursday, Friday and Saturday leading up to the Super Bowl on February 12, 2023.
