We live in the attention economy - What is the attention economy in social media and how does it relate to our goal of providing the best digital customer experience (DCX) for my customers?
Welcome to week 8 of our 12 week series on the Digital Customer Experience, and this weeks focus; Content for the DCX.
The attention economy is a resource that cannot be bought by money as the users pay the service or information, they receive online through the attention.
Social networking sites are fuelling the attention economy with the number of people using it that consume content every day.
The Digital Customer Experience is all about creating an experience that your audience, opportunities and customers will find as gratifying, useful, trustworthy and special. And content marketing is still a part of this.
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