In this week’s episode, Scott and Karl discuss Edward Bernays’ 1928 book Propaganda. Referred to as “the father of public relations,” and “the Machiavelli of the 20th century,” Bernays pioneered the scientific technique of shaping and manipulating public opinion which he famously dubbed “engineering of consent.”

His seminal work, Propaganda, is a look behind the veil of the most powerful and influential institutions orchestrating the unseen mechanisms of society. In Karl’s own words, “It’s a very good book you want to throw across the room.”

Tune in to hear a fascinating discussion about the methods, uses, and ideas behind Bernays' influencers to regiment the collective mind.

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