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Coming up with salon social media content can sometimes feel daunting. In this video, I share some social media ideas that will help you create exciting new content for your salon.

The main thing that I recommend is having a social media “play day.” This is a day where you schedule your best clients -- particularly, the ones most amenable to being on camera -- and you spend the day recording video and taking photos.

This is a great strategy because it allows you to batch your content. Not only that, but it can be fun for you and your staff. Get your most media-savvy staff members in on that day and let them get creative about documenting everything. They can take pictures of someone getting shampooed; of someone getting a blowout done; or of someone getting their color applied.

This works well because it leaves you with a ton of social media ideas to choose from. Moreover, it’s not just a normal day where it may feel awkward to talk about salon social media. This is a “play day” that makes the process feel exciting and special.

Now, if you’re overwhelmed by all of the things I mentioned you should do on your social media “play day,” I have a free checklist that you can download that contains lots of ideas for you to use. Use it to make the most of your own “play day.”

It shouldn’t feel overwhelming to come up with salon social media content. With a “play day” you can make sure that you have plenty of social media ideas that will last you for weeks at a time.

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