Join us for an insightful discussion on reinventing the B2B marketing playbook with Prakhar Sharma, the Head of Marketing at AdaniConneX. With extensive expertise and a profound understanding of the industry, he shares innovative strategies that reshape modern marketing approaches.

Discover the key trends shaping B2B marketing and how marketers can stay ahead in the dynamic landscape. Explore the evolving role of social media and its impact on building relationships with target audiences. He delves into the power of social influence, community building, and creativity in leveraging platforms like LinkedIn for effective B2B engagement.

Learn about the integration of new technologies like AI and ML in marketing, understanding their benefits and challenges. Prakhar emphasizes the transformative potential of AI in content creation, the need for high-end creativity amidst automation, and the importance of upskilling teams to adapt to rapid industry changes.

Gain insights into content marketing strategies that resonate culturally and emotionally with the target audience, exploring how modern marketers can craft valuable content in the age of AI and short attention spans.

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