Kyle Coleman, CMO of Copy.ai, explains why most companies misunderstand the SDR role and how AI can help, not replace SDRs. As a former SDR himself, Kyle explains why the over-automation of the role has reduced it to “pressing send” when it should be about engaging buyers with strategic, personalized outreach.
In this episode, he reveals his vision for using AI to enhance SDR efficiency and close the skill gap, creating a new model where AI supports rather than sidelines the sales team. Plus, he discusses Copy.ai's approach to codifying processes and gives his take on the pitfalls of “AI SDR spam cannons.”
Key Topics:
1. Reshaping the SDR role for real buyer engagement
2. Using AI to enhance SDR productivity without sacrificing personalization
3. Why customer understanding—not automation—is the key to successful sales
4. Bridging the skills gap in sales through strategic use of AI
This episode is packed with actionable insights for any team looking to evolve their sales approach and leverage AI to support rather than replace human connection.
Things to listen for:
(00:00) Introduction
(00:28) Why proof, not opinions, drives go-to-market success
(02:20) Kyle’s role at Copy.ai – redefining sales tools
(04:33) Copy.ai's workflow magic: podcasts to blog posts
(05:33) Tackling “go-to-market bloat” with streamlined solutions
(07:17) Bridging SDR skill gaps with AI efficiency
(09:39) Kyle’s wildest SDR fail – lessons learned
(10:05) AI SDRs? Why buyers want human connections
(11:27) The future SDR: more strategy, less spamming
(13:08) How Copy.ai helps execs meet strategic goals
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