This is a conversation between the Co founder and CEO of EdSanta education, Rohan Krishna and Chitra Gurjar from Adeptic Creative Labs
-Ed Santa is an Ed tech company which is 5.5 years old.
-He has experience in marketing branding and building products in a US based company
-He has also dabbled in the retail sector in Europe, building products
-Completed masters from University of Aberdeen MBA
-Worked in Finding new products that can be introduced into the market and finding customers.
-Finding for someone v/s building a product.
-Joining an EdTech firm, learning all about a product and performing multiple roles
- What to do with an idea? Getting the ABC's right. Start with market sizing, segment and need, understanding user personas
- Discovering user personas for the learning space - has been made complex; understanding stakeholders
- Reaching the end user in an enterprise requires crossing many hurdles
- Dealing with different mindsets in enterprises, well structured systems
- Learning ecosystem is made complex; dont ask when you last took a course, learning always happens in-line with work
- Does learning always have to be structured? Online courses are not always the solution
- The myriad forms of learning - one size does not fit all; experiences with various enterprises
- Personalized, contextual byte-sized learning - to suit needs of the learner
- The organizations expectations from necessary structured learning v/s an individual discovering what's necessary
- Enterprises looking to enhance learner engagement, going out to find courses that work
- Going hand in hand with the kind of work being done with individual growth plans; battling the content fatigue
- Importance of organic learning acknowledged by the enterprise
- Researching adult learning - points of view from an Indian education scenario;
- Advice for people considering a career in Edtech
- There's enough room for everyone; know your competition
- Understanding paying capacities; challenges for B2B and B2C, outreach for each and in-line with your funds
- Understanding organisation processes and functions
- Finding the right problem to solve
#learning #b2b #b2c
