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Cliff Effect follows a young hairstylist named Humberta, a recent cosmetology school graduate trying to find work at a salon. When she finally gets a job, she is unable to accept it without risking the welfare benefits that keep her and her family afloat. Her best friend, Mel, also a recent graduate, finds herself in a similar situation. Wanting to improve their families' living conditions, the two decide to open their own illicit salon inside Humberta’s apartment to save up extra money—all while not telling her landlord about it. The film depicts the struggles benefits cliffs have on low income individuals and families.

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