GUCCI Fall 2007 Milan - Fashion Channel

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Gucci has a very strong brand identity, they communicate a perception of high-quality craftsmanship along with innovative and bold design.

The brand’s personality is reflected in their customers; eclectic, contemporary and romantic.

They also very clearly depict their country of origin; Italy amongst their identity, evoking feelings amongst customers that Gucci products represent the pinnacle of Italian craftsmanship.


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