#Apple #CinematicMode #iPhone13 #iPhone13Pro
Cinematic Mode on the iPhone 13 Series isn't just a gimmick but a result of brilliant engineering. In this video I speak with Apple VP for iPhone Product Marketing Kaiann Drance and Human Interface Designer Johnnie Manzari. They talk about both the tech and the inspiration behind Cinematic Mode. And answer some of your questions.
CHAPTERS:
00:00 Intro
00:48 New iPhone camera features
01:48 Same wide sensors with SensorShift OIS for all 13 models
02:14 Reminiscing Singapore #ShotOniPhone
02:56 iPhone 13 as a pocketable Hollywoord rig?
03:45 Why Cinematic Mode?
05:11 Did you change the lighting in Cinematic Mode?
06:09 Why 1080/30p and not 1080/24p in Cinematic Mode?
06:37 What is Rack Focus?
08:55 Insane Magic of Cinematic Mode
09:56 How Cinematic Mode is different from the usual Tap and Focus?
10:52 How fast can it change focus and can you change it manually?
11:59 Editing after shooting Cinematic Mode?
12:49 Cinematic Mode is for everyone, not just for the Pro shooters
14:55 How iPhone changed the way we shoot
15:34 Outro
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