Learn how to apply audience targeting to search, display, and Performance Max campaigns in Google Ads. Applying audience targeting lets you control who sees (and doesn't see) your ads, you can use it to adjust bids, for reporting, and feed Google's machine learning. Let's get started!
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JUMP TO A TOPIC:
00:00 Introduction
00:34 Audience targeting and display campaigns
02:22 Audience targeting and search campaigns
04:15 Audience targeting and Performance Max campaigns
06:14 Conclusion
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