The Portmeirion Group safeguards its reputation for producing beautiful, but affordable tableware to a global consumer-base by determinedly focusing on brand, as Hannah Beecham discovers.

Investors are nervous of companies whose revenue depends upon export as fears of a global double-dip recession prevail. But the Portmeirion Group's achievement of over 60 per cent increase in export sales over the last three years, coupled with its focus on meeting individual market preferences, means this pottery firm is well up to the challenge of worldwide market expansion.

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