Google Ads now allows advertisers to use page feeds for Performance Max campaigns. Lately Google has been pushing advertisers to use this feature to replace DSA campaigns. While DSA campaigns aren't going away (as of yet), page feeds do give advertisers more control for Performance Max. We'll cover how to set up page feeds and how to utilize page feeds in your campaign settings as well as asset groups.

00:39 - Creating page feeds in Google Ads
1:29 - Google Ads page feed template
3:27 - Using page feeds in Performance Max campaign settings
5:34 - Utilizing page feeds in Performance Max asset groups
7:15 - Using page feeds for exclusions in Performance Max campaigns

#performancemax #googleadsperformancemax
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