With the Leicester City match postponed, and with the Southampton game still days away, Pete the Canadian Villa Fanatic decided to take a crack at conceiving a new Villa badge, based on a process he experienced through a very capable mentor in a similar project. Using storytelling as the foundation of choosing design elements, the Holy Trinity show will provide some ideas of what makes Aston Villa special, and why the relationship with Birmingham is so key in the rebrand. Pete will also discuss why the fan engagement survey on the crest may be flawed. Pour yourself something nice, settle in...and watch a brand story unfold.

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