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C&A is making its third appearance this year, following spring and summer. Since I began filming, this is only the third brand, following Amazon Prime and Prime Video, to change designs and run three times within a year. Many companies are also running twice this year, and I wonder if PR managers are as captivated by the appeal of tram wraps as I am. It would be interesting to hear their thoughts! When you think of it as a huge, moving advertisement rolling through the city, it truly feels like a grand event.
From my personal impression, the designs have gradually upgraded, and with the added sense of the season, the colors have taken on a deeper, more powerful look. However, like the Van Gogh Museum tram before, this one was also hard to find. In autumn, many companies seem to have shorter running periods. But this year, I’ve noticed some trams “disappear for a while, only to reappear,” so there might still be another chance to see it.
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