25 years ago, AT&T bought the first-ever banner ad on the web as part of its “You Will” campaign which fittingly featured commercials depicting an internet-enabled future. This 2D rectangle changed the world of advertising as brands and marketers gained a new way to reach the masses with a level of measurement never seen before. Today brands and marketers are facing another transformation as advertising enters the next dimension through spatial computing (AR/VR/MR).

In this talk, leading AR/VR thought leader, and VP at 8th Wall, Tom Emrich, outlines the ways spatial computing is evolving advertising and marketing, leaving the audience with actionable insights to take their marketing and advertising strategies from 2D to 3D.

This is a recording of a Webinar which was held on April 2, 2020 by 8th Wall presented by Tom Emrich, VP of Product at 8th Wall. All videos and images within this presentation have been cited.

To learn more about WebAR and WebVR and the 8th Wall development platform, visit www.8thWall.com. Follow Tom on Twitter @TomEmrich

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