Write Evergreen Content
What is evergreen content?
It is optimized content that will stay relevant and fresh for a large amount of time.
Evergreen content keeps it’s relevance and can continue to drive traffic long after it is originally published.
Types of evergreen content can often include How-to-content, product/service reviews, lists, recipes and more.
The two main reasons that make writing evergreen content important are that it can continuously drive traffic to your website and it can improve your search rankings.
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