People are hardwired for story...
Brand builders that use it, wonder why everyone else doesn't
Like salt and pepper for a chef...
It's like an ingredient that enhances the flavour of any message you put into the market.
So start seasoning your output...
Step into the shoes of your audience, bring their journey to life and craft a narrative of success that their brain is actively searching for.
#shorts #brandstory #brandstorytelling #brandcommunication
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Brand Story: Define A Storytelling Framework
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