Produced by St. Lucia Distillers, Bounty Rum has over forty years of presence in the Saint Lucian market. The theme for this campaign is the distillation of the Strengths and Opportunities we see in the brand’s “Lucianness” and “Authenticity”. It also compliments the existing tag: The Spirit Of Saint Lucia. We are taking it to the next level. In order to demonstrate the Spirit of Saint Lucia, you have to be Bountyfully Lucian.

Bountyfully Lucian is essentially the essence of Bounty Rum and all who love it. It is not enough to just be Lucian, one must also be Bountyfully Lucian and let their spirit bubble over and affect everyone else with that unique vibe we call our own.

A series of television commercials, as well as a jingle were created as part of this campaign.

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