In this video we about to summarize the Jim Collins famous book named Good to Great. The book is output of great research by author and his team. They put effort and
hard-work to analyze the top 11 good to great companies for attaining an exponential success. They have been performing four times better as compared to their competitors for at-least 15 years.

On the basis of result which is gained from the research and hardwork Jim Collins says, "All the good to great companies follow the three basic concepts i.e,
1. Hedgehog Concept
2. Manage the Bus Concept
3. Level-5 Leadership Concept

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