On our recent LinkedIn live, we sat down with Alex Venus, Head of Digital and Web Marketing at Personio, to hear his advice on running a 7-digital monthly ad spend in B2B marketing.
Alex stresses the importance of having a few key messages that are clearly defined and consistently communicated across all marketing channels. He advises marketers to develop "high-altitude" messages that convey the overall brand or product value and then embed these core messages in every piece of communication.
For more of Alex’s insights check out our blog post:
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