In this video, Shankar and I answer some frequently asked questions about optimizing LinkedIn newsletters for better engagement and visibility. Topics include the importance of using personal images over logos, strategies for consistent posting, how to grow your subscriber base, and integrating newsletters with your website for improved SEO. We also discuss the benefits of targeting both B2B and B2C audiences, the potential impact of changing newsletter titles, and how newsletters can complement daily LinkedIn posts for greater reach.
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00:15 Using Images in LinkedIn Newsletters
02:01 Creating Content to Attract Followers
03:14 Newsletter Frequency
04:29 Growing Your Email List
05:55 Benefits of Having a Newsletter
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ABOUT SHANEE MORET:
In 2018, Shanee Moret was given an ultimatum. She was in marketing at a startup when her daughter got sick, forcing her to take time off. In response, her employer told her – come back to work or else. Shanee picked her daughter over her job (not a tough choice, really). And, instead, she started her own business. It paid off. Today, she has over 1 million LinkedIn followers, 365K LinkedIn newsletter subscribers and her business, Growth Academy where she helps business owners market themselves on LinkedIn, has taken off.
ABOUT SHANKAR PONCELET
Shankar Poncelet has become a quintessential figure in the digital entrepreneurship space in the U.S. He transforms businesses, leveraging his extensive digital marketing acumen. His partnership has set new benchmarks in leveraging LinkedIn for business growth and personal branding. Shankar’s expertise is not just in technology but in creating connections that drive success, making him and Shanee an unstoppable team dedicated to empowering others to unlock new opportunities through Growth Academy.
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