In Episode 8 of Marketing Dividends presented by the AANA, Anastasia Barlas, Kimberly-Clark’s Marketing Director - Australia/New Zealand, says having a CEO who comes from a marketing background plays an important role in building awareness of the overall results marketing delivers to the organisation.

Three minute highlights of this episode can be viewed at: [ Ссылка ]

Marketing Dividends presented by AANA (Australian Association of National Advertisers) is a content series on Sky News Business aimed at elevating the profession of marketing and explaining the value marketing brings to businesses and the wider economy.

Marketing Dividends was conceived by the AANA in partnership with MEC Global, a GroupM company and AANA member. James Hier, Chief Strategy Officer at MEC Global hosts the series. Marketing Dividends has been produced in partnership with MCN and the Sky News Business team. Executive producers: Sunita Gloster, CEO of the AANA; Tim Flattery, Head of Business Development and Diversified Services at MEC Global; Paul MacGregor, Director – Marketing and Production at Multi Channel Network.

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