In this episode, A.J. Lawrence chats with Mitch Russo @MitchRusso about maximizing your profitability through relationship-building and ascension planning. Mitch shares his insights on how to build rapport with clients, the importance of staying involved in their lives, and the power of transforming intellectual property into online programs. He also emphasizes the value of experimentation and testing when it comes to marketing strategies. If you're an entrepreneur looking to boost your business, Mitch's advice is definitely worth listening to!
EPISODE HIGHLIGHTS:
- Mitch shares how they built proper rapport with their client, which help increased their customer’s lifetime value to over $11,200 [08:04]
- How he helps different companies recover revenue by transforming all the intellectual properties into online programs [16:12]
- Relationships are everything [18:37]
- Why you should always start with an assessment (and what’s the first question Mitch found to be the most successful) [29:43]
- Marketing is never a matter of why but a matter of “what” [34:50]
- How credibility is measured these days [37:57]
RESOURCES MENTIONED:
The Invisible Organization
Power Tribes: How Certification Can Explode Your Business
Profit Stacking Secrets
ABOUT MITCH RUSSO:
Mitch Russo is an entrepreneur with a background in business. He started his journey by creating a software company in his garage and selling it for 8 figures. He then worked directly with Tony Robbins and Chad Holmes having built a 25 million business together. Mitch’s philosophy is deeply rooted in building relationships with his clients and the idea that knowledge and experience should be shared with others.
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