This UTM Tracking Tutorial is meant to be beneficial for ANYONE in marketing.

I've worked as a social media manager, paid social specialist, SEO manager, copywriter, Google Ads buyer and so many other things in Digital Marketing (as most of us do 😂). In every position I've found value in tracking with UTMS.

In this tuturoial we cover:

- What UTMs are
- How to create UTM codes
- Where to find UTM parameters in your analytics platforms
- How to use UTM tracking to better your digital marketing strategies

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Brie E Anderson is an analytical nerd with a soft spot for strategy. Her services include digital marketing strategy, analytical audits, and search engine optimization consulting.
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