What are buyer personas and how can you use them to market your B2B company? Check out this video from Grow with Inbound 2019 to find out more.
Guy Washer, The B2B Marketing Lab’s Consulting Director, shares his best-practice advice at Grow with Inbound 2019. This includes how to go about constructing buyer personas to ensure they are actually relevant and useful, understanding the needs of your customers, creating a seamless journey and how content contributes to the process.
If you’re interested in finding out more about our Grow with Inbound event or what we do at The B2B Marketing Lab – here’s the link to our website: [ Ссылка ]
