Are you spending all of your time and budget optimizing for new customers, and not enough on your retention growth strategy? According to Harvard Business School, a 5% increase in your customer retention could increase profits by upwards of 25-95%. Based on this, it’s no surprise that the post-sale conversion funnel is one of the more important optimization practices, but for some reason, it’s also one of the most over-looked. In this session, we’ll explore how Sprout Social focused on understanding customer insights and translated that data into tangible retention based results.

By spending time understanding the voice of the customer, Sprout was able to build a program that drove a significant decrease in customer churn, a higher customer NPS, and an astounding increase to top line revenue. Discover the retention strategies used along with how you can also optimize for a stronger customer experience with profitable growth.

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