[ Ссылка ] In this video about content marketing using video, you'll learn about what makes and explainer video good; in other words, how to make an effective explainer video. And I will use the video I made for Suresoft Technologies as an example, And as kind of a case study. Hopefully, this helps you understand what is needed when creating effective video marketing content.

What Suresoft Technologies said...

"When we contacted Carl about getting a video made, we were unsure if Carl could help us explain what we do. Our company specializes in software verification and validation for major industries like automotive, nuclear power and telecommunications. Critical but slightly dry topic. We had our own ideas about how to structure the video, but Carl suggested a different approach.

The video he made completely surpassed our expectations and helps our customers understand exactly what we do in an engaging and entertaining way. The video gets customers talking and asking questions during our sales presentations, which has been a huge win for us. The video creates a great first impression and helps our sales people have conversations, rather than just simply pitching.

Carl has a talent for understanding business objectives, communicating ideas and identifying core messages. Combined with his voiceover and video production skills, he offers a unique and valuable service. He is also very easy to work with and was always fast in responding to emails. We wholeheartedly recommend Carl and look forward to establishing a long term relationship with him."


Everywhere you look online when it comes to marketing is all about Video. And this could be either pre-recorded videos or the latest thing, which is Live Video feeds. So what I wanted to talk about in this week's post was what makes an explainer video good because explainer videos, or animated videos, are one of the most effective ways to talk about something in simple and engaging way.

What explainer videos are good for

As I just mentioned, explainer videos are effective in talking about something in a simple and engaging way. In particular, they are great for taking something complicated, breaking it down, and explaining whatever that is in a way that makes sense and is easy to understand, and also memorable.

Explainer videos are also great because they don't date

What I mean is that compared to a live video with a real person, an explainer video can be used over a much longer period of time. The reason is that from year-to-year, people look different, hairstyles and fashion change, so you don't necessarily want to remake your live videos every single year. And if somebody in your company moves on, and they are in your video, you're kind of screwed because you need to update the video without that person. That can get expensive if you need to hire somebody like myself to make your videos.

Of course, I'm not bashing Live Video's because there is definitely a place for those types of videos, and I'm very happy to make those for my clients. I'll talk more about live videos in another post but this week, I wanted to talk about what happened with the explainer video I made for Suresoft Technologies.

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