Strategyn founder Tony Ulwick explains how ethnography and other research methods are used to capture customer needs in the Jobs-to-be-Done Needs Framework.

Learn more about Jobs to be Done and Outcome-Driven Innovation® at [ Ссылка ] and at [ Ссылка ]

THE BOOK: "JOBS TO BE DONE: Theory to Practice" by Anthony Ulwick: [ Ссылка ]

свернуть